Privacy Policy

Äerd Lab (“we”, “us”, or “our”) operates the Äerd Lab's website (aerdlab.com) (“the Website”). This Privacy Policy describes how we collect, use, and protect your information when you visit our Website.

13/12/2024

1. Information We Collect

a. Automatically Collected Data

When you visit our Website, we automatically collect certain information using cookies and similar technologies, such as:

  • IP Address

  • Browser type and version

  • Operating system

  • Referrer URL

  • Date and time of access

  • Interaction data (e.g., pages viewed, clicks)

This data is collected through tools like Google Analytics and Google Tag Manager for statistical analysis and optimization of the Website.

b. Cookie Consent

We use Cookiebot by Usercentrics to manage your consenWe use Cookiebot by Usercentrics to manage your consent preferences for cookies. Cookiebot ensures compliance with data protection laws, including the GDPR, by:

  • Logging consent data

  • Allowing you to customize your cookie preferences

  • Enabling withdrawal of consent at any time

2. How We Use Your Information

We use the data collected to:

  • Improve the functionality and user experience of our Website

  • Analyze Website traffic and usage trends

  • Ensure legal compliance (e.g., GDPR)

Google Analytics helps us analyze anonymized data to better understand our audience and optimize content. For more information on how Google handles data, visit their Privacy Policy.

3. Cookies and Tracking Technologies

Cookies are small data files stored on your device. We use:

  • Essential Cookies: Necessary for the Website’s functionality.

  • Analytics Cookies: Used to analyze user behavior (e.g., Google Analytics).

  • Preference Cookies: Store your preferences (e.g., Cookiebot settings).

You can manage your cookie preferences using our Cookiebot consent tool or directly in your browser settings.

4. Sharing Your Information

We do not sell, trade, or rent your information to third parties. However, we share data with:

  • Google Analytics: For anonymized analytics.

  • Google Tag Manager: For integrating and managing tracking scripts.

  • Cookiebot by Usercentrics: For managing cookie consent.

These third-party providers may process data in compliance with their respective privacy policies.

5. Data Security

We take appropriate technical and organizational measures to safeguard your personal information against unauthorized access, loss, or misuse.

6. Your Rights

Under applicable data protection laws (e.g., GDPR), you have the right to:

  • Access the data we hold about you

  • Request corrections or deletions of your data

  • Withdraw your consent for cookies and tracking

7. Third-Party Services

Our Website may contain links to third-party websites. We are not responsible for their privacy practices. We recommend reviewing the privacy policies of any external sites you visit.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: